ABOUT Me
Brand Marketing
As a data-driven brand marketer with an MBA from the University of San Francisco, I specialize in leveraging analytics to craft strategic marketing campaigns that deliver measurable results. My approach combines a deep understanding of market trends and consumer behavior with a strong focus on data insights to optimize brand performance. I am committed to using data to drive brand growth and create meaningful connections with customers.
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Photography
I capture events as they truly feel—candid, energetic, and full of the moments you don’t want to forget. From intimate celebrations to lively gatherings, I focus on genuine connections, thoughtful details, and the story unfolding in real time. My goal is to deliver timeless images that let you relive the experience long after the event ends.
Portfolio
Event photographer experienced in private and corporate events, delivering a balanced blend of posed shots and authentic candid moments.
Experience
Jessica Singh Photography | San Francisco, CA
Owner | September 2016 - Present
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Event Photographer with experience capturing candid, high-energy moments and key details to tell a cohesive story of live events.
Constellation Brands | San Francisco, CA
Associate Brand Manager | March 2024 - Present
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Drive brand growth for Woodbridge Wines and previously Robert Mondavi Private Selection by analyzing consumer insights, category trends, and competitive dynamics.
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Successfully launched Woodbridge's NPD Blush Chardonnay regionally, exceeding the regional shipment goal by 1.2X; collaborated with the sales team to create launch decks and sell sheets, resulting in placement in over 11,500 stores for upcoming national launch.
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Led holiday PR program with Feeding America and Butterball, featuring Nate Berkus; executed a 360-degree campaign with in-store POS, paid and organic media, and created sell sheets for the sales team. Achieved significant results: 59% increase in purchase consideration among Woodbridge growth target, 43 earned media and broadcast results, 2.56% paid average CTR (above benchmark of 1.00%), and $0.33 paid average CPC (above benchmark COC of $0.74).
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Partnered with the National Accounts team on always on Fetch (rewards app) campaign, achieving $1.8M in incremental sales and $22.73 ROAS.
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Partnered with National Accounts and Trade Marketing to develop retail-specific programs leveraging tie-in partners. In the four weeks ending 4/06/25, these efforts drove Woodbridge net sales to match category trends (vs -2% behind in L52) and volume sales to exceed the category by 3% (vs flat in L52).
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Develop and execute annual brand plans, optimizing marketing strategies based on data insights from Circana (IRI Unify+), IQ, and Power BI.
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Spearhead monthly brand performance reporting, tracking key metrics including Net Sales, Shipments, Depletions, Dollar Velocity, and Distribution to inform decision-making.
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Oversee brand website and organic social media, curating content and managing the content calendar.
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Lead efforts to refresh and refine brand positioning, working closely with insights teams and agencies to develop updated packaging, messaging, and POS materials.
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Lead cross-functional collaboration with PR, Digital/Ecommerce, National Accounts, and Trade Marketing to execute 360-degree brand strategies.
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Manage brand budget, ensuring strategic allocation across initiatives for maximum ROI.
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Associate Marketing Manager | September 2019 - March 2024
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Developed integrated media briefs combining insights from past campaigns, industry studies, and media best practices.
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Managed multi-channel media campaigns including Linear TV, Digital TV, Programmatic, Social, and Search (SEO/SEM).
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Analyzed and reported media performance insights, providing actionable recommendations for future campaigns.
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Led cross-functional teams and agencies to optimize brand campaigns and media investments.
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Managed website updates, pixel tracking, and brand asset development (copy and creative content).
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Forecasted and managed media spend in Anaplan, ensuring financial accuracy and efficiency.
EssenceMediacom (Formerly Essence Global) | San Francisco, CA
Media Planner | November 2018 – September 2019
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Optimized cross-channel media campaigns using Facebook, DV360, and other platforms, improving performance through data-driven insights.
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Managed campaign trafficking and tracking, ensuring accurate implementation of conversion tracking and floodlight tags.
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Conducted audience research using syndicated and first-party data sources to refine targeting.
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Developed and presented tactical media plans, aligning with client objectives.
Associate Media Planner | May 2017 - November 2018
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Supported campaign launches, ensuring seamless execution.
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Forecasted spend and return for evergreen media activity.
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Assisted in developing campaign wrap-ups, analyzing data to measure success and identify optimizations.
HoneyLove Sculptwear | San Francisco, CA
Growth Marketing Intern | March 2017 - May 2017
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Utilized data analytics to refine marketing strategies, improving clickthrough rates and conversion rates.
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Sungevity | Oakland, CA
Affinity Marketing Intern | Jan 2016 - July 2016
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Executed multi-channel campaigns with partners like the Sierra Club and UC Berkeley, and managed email automation via Marketo and Pardot, achieving a 3% clickthrough rate.
Education
University of San Francisco | San Francisco, CA
Master of Business Administration (MBA) | 2015 - 2017
Concentrations: Marketing and Data Analytics
Allegheny College | Meadville, PA
Bachelor of Arts, Religious Studies | 2010 - 2014
Minor: Values, Ethics, and Social Action
Skills
Brand & Media Strategy: Integrated media planning, campaign management, brand storytelling
Data Analysis & Insights: Circana, Power BI, Looker, Tableau, Google Analytics, Salesforce Analytics
Digital & Performance Marketing: SEO/SEM, Programmatic, Social Media, Content Marketing
Marketing Technology: Marketo, Salesforce Pardot, Google Marketing Platform, DV360
Financial Management: Budget forecasting, spend optimization, ROI analysis
Technical Proficiency: SQL, Python (basic), Web Development (Site.com), Microsoft Excel, PowerPoint
Project Management: Cross-functional collaboration, agency/vendor management, campaign execution